“Disney is great at creating fame,” Joe Jonas told Vulture in 2013. A decade following their cultural takeover, when Disney stars no longer hold the same social capital as they once did and marketing campaigns are more effective on social media than made-for-TV movies, the intensity of the summer of Jonas plays like a relic from a not-too-distant past. The fruits of such labor culminated in a pop culture movement that touched nearly every corner of entertainment.īetween cross-promotional opportunities and a meticulously molded public brand, the Jonas Brothers successfully built a multi-platform empire that comprised of television, live performances, music videos, and tabloid fodder, a feat that might not be possible in 2018. The near ubiquitousness of the band - from morning shows to the VMAs - proved successful for Disney, who took them under their wing in 2006 and expertly crafted a two-year, slow-burn marketing plan. The brothers from New Jersey were deep in the throes of their Burnin’ Up tour supporting the records, a jaunt that would earn them a cool $41 million. That same week, in mid-August, the Camp Rock soundtrack, a musical compilation featuring original songs from the Disney Channel Original Movie, starring none other than Nick, Joe, and Kevin Jonas, - then 15, 18, and 20-years-old, respectively - also held a top-ten spot on the charts. 1 on the Billboard 200 and became the band’s first chart-topping album. A Little Bit Longer, titled after the piano ballad of the same name, was a meditation on the youngest JoBro, Nick, and his reconciliation with a type 1 diabetes diagnosis. Their first memoir titled "Blood," is also in the works and is slated to come out November 12.As the summer of 2008 came to a close, the Jonas Brothers, a pop-rock trio of real-life, Disney-managed brothers, unfurled their third album into the universe. If you still haven't gotten your fill of the JoBros, they will be kicking off an international tour this summer that takes them around the US and Europe. Now that the trio is reunited, they are overhauling their careers with an Amazon documentary titled "Chasing Happiness," which came out on June 4 and allows fans a glimpse into the brothers' lives growing up. "I think it was really important for us to take that time away from each other," Joe Jonas said in an Apple Music interview. Looking back, Joe Jonas admitted it was the right move. The album also represents a reunion for the brothers, who split up on negative terms in 2013. "And people saying that we move too fast/ But I've been waiting for a reason, ain't no turning back," Nick Jonas sings in the intro. The pair had been dating only two months before Nick Jonas popped the question last July. "I Believe" alludes to Nick Jonas' whirlwind romance and subsequent marriage with Chopra. I wrote it for my significant other, Sophie, and it's one of those love letters that you write to your partner saying, 'I'll be there no matter what.'" Joe Jonas said to Apple Music about "Hesitate." Significant others prove to be a reoccurring theme in their latest album, with songs "Hesitate" and "I Believe" written about Turner and Chopra respectively. The "Sucker" music video highlights the brother's wives, who are seen trotting around an English estate. Jonas Brothers fans have been impatiently waiting since Joe, Kevin and Nick teased their reunion at the end of February with an Instagram post captioned, "Midnight ET #Sucker." The album "Happiness Begins" includes singles "Sucker" and "Cool," but really what the internet is burning up about right now are two beautiful love ballads: one written for Sophie Turner and another that alludes to Nick Jonas' wife, Priyanka Chopra. again for the Jonas Brothers as they release their highly anticipated first studio album in almost a decade.
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